Keeping that area soft, smooth and looking radiant is becoming more of a routine in people’s beauty regimes.

Fabulous magazine

The Boyzilian wax is becoming more and more common amongst lads.

Daily Express

Treatments like MOW’s ‘Brazilian facials’ are just practical steps a women can take to help look after the skin around the vagina.

Stylist

One of the world’s largest waxing companies shows being minimalist and fuzz-free is one trend no-one can shake off.

Daily Telegraph

MOW also carries out laser hair removal, using the latest pain-free Soprano Ice machinery.

Sloane Square magazine